Question: “How do you pronounce F-O-L-K?”
Question: “What is the white of an egg?”
The answer is… Almost inevitably, “Yolk.” But hey, yolk is the yellow part of the egg! Face palm!
Anyway, the point i wanted to make…. Actually nothing! Just wanted to gain your attention…
We are proud to announce the launch of our new logo!…
So, why did we change?
HFFC is a tongue twister, with people saying HHFC, HFCC etc most often
HomeFirst is easy to say
HFFC is old school
HomeFirst is new age
HFFC does not convey what we do
HomeFirst leaves nothing to the imagination.
We have retained our brand color, font and tagline, yet there is a newness. We have literally zoomed in on the old logo, it shows our renewed focus! The ‘blue-green’ gives us that familiarity with HFFC and the minimalist look suits our ideology of finding simple solutions to complex challenges! The 3 currency notes are a very powerful imagery of the business we are in.
HomeFirst is entering a super exciting phase of it’s journey. Please join me in welcoming the new avatar!